BOON is a slow fashion womenswear brand that emerged as a continuation of the work of the artist Filipa Sáragga, taking as unique factor the contemporary design with confident styling on iconic pieces. It is a whole new concept created by two sisters and connecting fashion with art.
“CONNECTING ARTS” Concept of our brand for confident and stylish women. We talk about art through iconic pieces aiming to give womenswear a new form of the cosmopolitan look. BOON is a slow fashion womenswear brand that emerged as a sequence of the artist work Filipa Sáragga, taking as unique factor the contemporary design with confident styling on iconic pieces.
Boon was launched at Wonder Room of Lx Fashion week in 2017 with spring summer collection designed by Teresa Belmar e Filipa Sáragga. Leonor Sáragga then joined this project taking its direction.
Currently our team keeps growing, Leonor Sáragga as the brand director, Maria Teixeira Bastos is our new designer, Carmen Barber backing all the creative sides, Marta Seixas designs all the swimwear collections and Luísa Vaz Pinto in charge of the company’s financial and logistic department.
As BOON intends to connect art we aim to collaborate with established or upcoming artists and take their work into the streets.
BOON will always be challenged to redefine simple pieces.